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The Illusion of Progress: Why 98% of Companies Fail to Reach Top RGM Maturity

Research from our partners at Revology Analytics diagnoses why mid-market firms get stuck. They want results fast, not 6-12 month implementations with cost-prohibitive enterprise tools. Download the definitive diagnosis, then discover how Revify delivers actionable insights in days, not years.

DOWNLOAD DIAGNOSIS

Your Strategy is Leaking Profit. The Data Proves It.

As former pricing executives and practitioners, we’ve seen firsthand how even the best strategies fail without proper instrumentation. The 2025 Maturity Report from Revology Analytics provides the empirical evidence, revealing a stark reality across 158 commercial leaders:

  • Systemic Profit Leakage is the Norm: A shocking 61% of companies still manage discounting manually, and 51% operate without a price waterfall, leaving them blind to margin erosion.
  • Wasted Spend is Rampant: 63% cannot quantify the incremental ROI on their promotional spend, flying half-blind with budgets that consume 15-30% of gross revenue.
  • The Commercial Engine is Disconnected: Sales & Marketing Enablement is the greatest opportunity gap, with over 77% of companies operating below high maturity.

This isn’t just a strategy problem; it’s an instrumentation problem.

DOWNLOAD DIAGNOSIS

Built for the Mid-Market: The Revify Solution

The Revology Analytics report is the definitive diagnosis. Revify is the cure.

We founded Revify to fill the critical gap between expensive, slow-to-implement enterprise software and cumbersome, error-prone spreadsheets. We designed a Revenue Growth Management as a Service (RGMaaS) solution that couples a powerful, cloud-based analytics platform with subscription-based advisory from seasoned RGM experts.

There is minimal IT involvement. We stand up customers and deliver your first opportunity diagnostic within 7 to 10 business days.

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How We Deliver Value in Days, Not Months

Our proven process is designed for speed, clarity, and immediate impact.

  • Data Ingestion & Health Check: Securely upload your transactional data. Our first deliverable is a detailed Data Health Diagnostic, advising you on how to improve your data assets for better pricing and customer analytics.
  • Opportunity Diagnostic: We immediately engage in a pricing and profitability analysis, identifying your key levers for incremental revenue and profit—from surgical price adjustments to rationalizing discounts and finding cross-sell efforts.
  • Live Review & Prioritization: We don't just hand you a dashboard. We conduct a live review of the quantified opportunities and recommend a staged approach to implementation, targeting low-hanging fruit first to drive 1-3% net price realization.
  • Continuous Improvement: With data refreshed weekly or monthly, you have online trackability to monitor progress and ensure your initiatives are gaining traction.

Stop Driving Blind. Get the Diagnosis

Fill out the form to gain immediate access to the full 2025 Revenue Growth Analytics Maturity Report from our partners at Revology Analytics.

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Build Interim Pricing Leadership Capability

There are a large number of mid-market manufacturers and distributors caught between no pricing infrastructure and a fully effective one. They know there is a missed opportunity, while margins erode, discounts accumulate without clear rationale, and price increases are announced but not realized. Although data exists in ERP exports and spreadsheets, it is not being used to inform decisions.
The main challenge is a capability gap, not a lack of data or intent. Many organizations lack pricing infrastructure—governance, waterfall visibility, and systematic price management. In some cases, infrastructure exists only on paper and delivers minimal results.
Interim pricing leadership bridges this gap by providing experienced practitioners on a defined, time-bound basis. They quantify the pricing opportunity, identify gaps in people, process, and technology, and accelerate the shift to effective price management. This is an expert-led engagement focused on building lasting capability, not a staffing service.

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Pricing Quick Wins Strategy Infographic

Build “Pricing Quick Wins” Capability

Pricing quick wins are targeted actions you can implement within days or weeks, using existing data and straightforward governance, to prevent margin leakage and improve net price realization without a full-scale transformation. Effective quick wins focus on tightening discounting, addressing price waterfall leaks, and enforcing pricing discipline for high-impact customers, SKUs, and quotes.

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